By Virginia McMillan
I CAN’T say that I want Rupert Murdoch’s News Corp and Microsoft to force me to make Bing a regular part of internet life. Is this the best the two giants can come up with to get reach and revenue?
I searched for NewsWire on Google (New Zealand) and it was the top-ranked site; Bing couldn’t find us in its first 20 returns… It’s not the only “fail” I’ve had using Bing.
I am amazed that Murdoch appears to consider his media empire can do without Google. The strategy, explained here by columnist Dan Kennedy in The Guardian, goes against the inherent chaos of the internet and Google’s excellence at navigating its (almost) entirety.
Perhaps free, easily searchable content is the wrong model for mass media (and I am not so sure about that). But even then, it doesn’t mean making the content harder to find is the right model.
Then again, I might be struck down by lightning, and Bing might overwhelm Google in popularity in the next few years. Stranger things have happened.
Posted in Audiences, Discussion, JOURNALISM, MEDIA INDUSTRY, NEW MEDIA
Tagged Bing, Dan Kennedy, Google, Microsoft, News Corp, newswire, Rupert Murdoch, the Guardian